Seed Pod Collection

Let’s help families discover how much fun good food can be! To do this, we’ve created a fun and educational campaign that engages families with kids, and teaches them about growing vegetables and herbs. Discover the fun of growing your own garden by collecting all 20 Seed Starters and care for them with the Garden Kit and Activity Booklet.

How it works

NEEDS MAJOR EDIT

  • The campaign will run for 6 weeks beginning Monday, April 22, continuing through Sunday, June 2, 2019, or while supplies last.
  • Customers receive a FREE Grow & Learn seed starter with every $30 in qualifying spend, in a single transaction. Spend $60 and receive two (2) seed starters, spend $90 and receive three (3) seed starters and so on.
  • There are 20 unique seed starters to collect. (Creative to show full 20 seeds)
  • The type of seeds in each seed starter is concealed, encouraging customers to come back and complete their collection.
  • Customers are encouraged to download the Grow & Learn app and unlock a whole digital garden, watch their plants come to life through augmented reality, learn tips, tricks, fun facts, games and recipes. (Link to App store to download)

Find out how to plant and care for your seeds with handy tips, fun facts and more!

Garden Kit and Activity Book

  • Activity Book: Find out how to plant and care for your seeds with handy tips, fun facts and more!
  • The garden kit provides space to store all the seed starters collected. The Grow & Learn activity book is filled with fun facts on seeds collected, tips and tricks to become an expert grower, as well as games and the Grow & Learn app content.
  • Each master carton contains 20 garden kit and activity book combos.
  • Activity Book Content includes:
    • Watch your garden come to life
    • Growing food
    • Content on each seed
    • Color us in
    • Everything you need to know for your seeds to grow
    • Make your own bird feeder
    • Word Search

20 Unique Seed Starters

Basil

Beet

Broccoli

Carrot

Celery

Cherry Tomato

Cucumber

Eggplant

Fennel

Iceberg Lettuce

Kale

Leaf Lettuce

Leek

Parsley

Pepper

Pickling Cucumber

Radish

Scallion

Thyme

Turnip