April 20, 2020 – July 31, 2020 all-day
Stop & Shop
- The campaign will run for 6 weeks beginning Monday, April 22, continuing through Sunday, June 2, 2019, or while supplies last.
- Customers receive a FREE Grow & Learn seed starter with every $30 in qualifying spend, in a single transaction. Spend $60 and receive two (2) seed starters, spend $90 and receive three (3) seed starters and so on.
- There are 20 unique seed starters to collect. (Creative to show full 20 seeds)
- The type of seeds in each seed starter is concealed, encouraging customers to come back and complete their collection.
- Customers are encouraged to download the Grow & Learn app and unlock a whole digital garden, watch their plants come to life through augmented reality, learn tips, tricks, fun facts, games and recipes.